Dr. Loretta Concentrated Firming Serum

Experience retinol done right with visible skin improvement paired with nourishing ingredients.

Support collagen with 0.5% retinol in our Concentrated Firming Serum. A tried and true ingredient, retinol is well-known for its anti-aging properties, but often comes with the price of flaking or irritation. This medical-grade serum combats retinol intensity with a boost of multiple hydrating lipids and antioxidants. Reduce the appearance of pores and wrinkles while giving your skin the moisture it craves. If you’re new to retinol, be sure to start slow while your skin builds up tolerance to all of the goodness this serum offers.

Perfect For:

• Skin that tolerates retinol
• Visibly firming skin
• Supporting natural collagen
• Balancing redness and irritation

Cyclopentasiloxane, Ethylhexyl Cocoate, Dimethiconol, Glycine Soja (Soybean) Oil, Retinol, Lecithin, Phenoxyethanol, Phospholipids, Glycolipids, Glycine Soja (Soybean) Sterols.

Key Ingredients:

• RETINOL –  supports cell renewal and collagen
• BIOIDENTICAL SKIN LIPIDS – hydrates skin by mimicking and enhancing naturally occuring ceramides

If new to retinol, start 2-3x a week for 2 weeks, evenings only, applying to clean face, neck and back of hands. Once tolerated, use nightly after cleansing. Increase to AM & PM use only for treatment of more advanced visible damage.  Always use sunscreen with HEV/blue light protection when using a retinol product, like our Urban Antioxidant Sunscreen SPF 40. 

Pairs well with Concentrated Firming Moisturizer for maximum improvement. 

Warning: Never apply to skin that is red, peeling or sensitive.

How to Use Dropper

• Unscrew cap.
• Squeeze bulb for 3 seconds.
• Release bulb.
• Remove dropper and squeeze to dispense.